About us

The Dog Pack was created for dog mums who know one simple truth:

Dogs aren’t “just pets”. They’re family.

If you’ve ever cancelled plans because of your dog, rearranged your life around walks, or felt that deep, unexplainable bond — you’re in the right place.

We design custom apparel for unapologetic dog mums who are proud of the connection they share with their dog. Every piece is made to celebrate that bond — clean, meaningful, and personal — without being cheesy or over-the-top.

Too much dog clothing feels generic, cheap, or like a novelty.

We wanted something different.

The Dog Pack is about identity.

It’s about wearing something that says “this is who I am” without needing to explain yourself.

What makes us different

Designed specifically for dog mums

Personalised with your dog’s breed and name

Clean, modern designs you’ll actually want to wear

Made to feel special — not mass-produced

We keep things simple, thoughtful, and meaningful.

No gimmicks. No clutter. No “just another dog shirt”.

Just quality apparel for people who choose dogs — every time.

Welcome to The Dog Pack.

You’re one of us now.